Join Our Affiliate Program

Join the Polestar affiliate program and partner with us to grow your audience and revenue. We work with publishers, streamers, content creators, and marketing partners across Canada to promote a balanced mix of casino and sports betting products. We handle the technical side so you can focus on driving quality traffic and building long-term relationships with your audience.

Program purpose

Our affiliate program exists to create mutually beneficial partnerships. We provide partners with access to Polestar’s commercial offers and marketing resources while you retain full control over how you promote our services. The program is designed to reward consistent, compliant traffic and to support regional growth across Canadian provinces where offshore operation is permitted.

Partnership benefits

As a partner you’ll get clear commercial terms, regional support for Canada, and flexible promotional options that match your audience - whether you run a site, a channel, or social media streams. We aim to make onboarding straightforward, provide timely payments, and offer creative assets that integrate smoothly into your channels.

Commission structure

We offer flexible commission models to suit different partner types, including revenue-share, hybrid deals, and fixed-per-acquisition arrangements. Exact terms are set individually and depend on factors such as traffic quality, player value, and geographic focus. Payout schedules and minimum thresholds are discussed during onboarding so partners know what to expect.

Tracking and reporting

Transparent performance data

Partners get access to a reporting dashboard with up-to-date performance metrics and conversion data. We support standard attribution methods and provide clear reporting on clicks, registrations, deposits, and earnings. If you have specific tracking needs we’ll review options during setup to ensure accurate attribution.

Marketing tools and support

We supply a suite of ready-made creatives, landing pages, and tracking links to help you launch quickly. Our in-house affiliate managers are available to review campaigns, suggest optimization ideas, and help tailor creatives for Canadian audiences. Creative formats include banners, landing URLs, and text snippets that are easy to integrate.

Long-term cooperation

We value steady, compliant partnerships and work to build lasting relationships. Regular reviews and open communication help adjust terms as performance grows. For publishers focused on Canada, we prioritise clear terms, localised assets, and predictable payments so you can scale with confidence.

Ready to partner with Polestar? Contact our affiliate team at [email protected] to request a media kit or start the application process.